The Pixel Alchemy concept merges the dream logic of Neo-Surrealism with the visual overload of Digital Maximalism, resulting in a theme that is both immersive and theatrical. This aesthetic fusion evokes dreamscapes, ornate devices, and meta-fantasy—a convergence of futurism and chromatic chemistry.

Pixel Alchemy explores the threshold between digital clarity and enchantment, bringing this vision to life through innovative formulations and GEOTECH special effect pigments. Every product in the lineup is designed to spark curiosity, pairing futuristic finishes with earthy undertones and iridescent light-play.

Rooted in revival, the Pixel Alchemy colour concept combines code and craft, natural and synthetic, nostalgic and next-gen. Each product is selected for its visual dynamism, reflective properties, and layering potential, inviting users to experiment, invent, and express. This is a future-facing beauty language where colour becomes spellwork and cosmetics become magic.

We propose a range of effect pigment families: glass-based pigments, glittering interference pigments, and spherical functional fillers.

  1. Geodiamond
    Exclusive specialty pigments based on high-quality borosilicate flakes. These pigments are coated with titanium dioxide and iron oxide to deliver exceptional brilliance and intense glittering effects. Designed for high-impact cosmetic formulations, the Geodiamond range offers unlimited creative possibilities, providing the sharp reflectivity and superior stability required for modern, eye-catching results.
  2. Geopearl C Crystal Glittering Interference
    Geopearl® C Crystal is a premium range of synthetic pearlescent pigments designed to match the unique luster of natural pearls. Built
    on a synthetic mica base coated with metal oxides, they deliver unsurpassed brightness and colour play through advanced light reflection and refraction.
  3. Geosoft
    Geosoft® is a range of spherical silica with a ball-bearing effect. The silica beads have been designed to help cosmetic formulators to achieve sensoriality when formulating cosmetic products. 100% natural origin and non-plastic, this range allows for microplastic-free
    formulations without compromising performance.

These pigments are formulation-ready: compatible with multiple textures and offer clarity, shimmer and colour payoff.

Each of our products demonstrates how these pigments can bring the concept to life: