The Pixel Alchemy concept merges the dream logic and irrationality of Neo-Surrealism with the visual overload of Digital Maximalism. It results in a theme that is immersive and theatrical.
The combination of the two aesthetics evokes dreamscapes, ornate devices and meta-fantasy. It’s a fusion of fantasy, futurism and chromatic chemistry. Pixel Alchemy explores the space between digital clarity and enchantment, bringing this vision to life through innovative formulations and GEOTECH special effect pigments. Every product in the lineup is designed to spark curiosity and wonder, pairing futuristic finishes with earthy undertones and iridescent light-play.
The Pixel Alchemy colour concept is rooted in revival. We are combining code and craft, natural and synthetic, nostalgic and
next-gen. The products are selected for their visual dynamism, reflective properties, and layering potential, inviting users to
experiment, invent, and express. Pixel Alchemy supports a future-facing beauty language, where colour becomes spellwork and we create magic through cosmetics.
We propose a range of effect pigment families: glass-based pigments, glittering interference pigments and spherical functional fillers. Each range contributes distinct performance attributes to create a buildable, high-impact experience across
- Geodiamond
Exclusive specialty pigments based on high-quality borosilicate flakes. These pigments are coated with titanium dioxide and iron oxide to deliver exceptional brilliance and intense glittering effects. Designed for high-impact cosmetic formulations, the Geodiamond
range offers unlimited creative possibilities, providing the sharp reflectivity and superior stability required for modern, eye-catching
results. - Geopearl C Crystal Glittering Interference
Geopearl® C Crystal is a premium range of synthetic pearlescent pigments designed to match the unique luster of natural pearls. Built
on a synthetic mica base coated with metal oxides, they deliver unsurpassed brightness and colour play through advanced light
reflection and refraction. - Geosoft
Geosoft® is a range of spherical silica with a ball-bearing effect. The silica beads have been designed to help cosmetic formulators to
achieve sensoriality when formulating cosmetic products. 100% natural origin and non-plastic, this range allows for microplastic-free
formulations without compromising performance.
These pigments are formulation-ready: compatible with multiple textures and offer clarity, shimmer and colour payoff.
Each of our products demonstrates how these pigments can bring the concept to life:
