We exist in a phase of liminality: the space between no longer and not yet. Driven by rapid digital acceleration and social flux, our aesthetic and human needs are constantly evolving. We hover between eras, oscillating between control and chaos, reality and fantasy.
As a unifying concept dedicated entirely to Personal Care, Liminalities explores the tactile, physical routines that ground us: the preparation of the canvas and the ritual of care. It serves as both the essential counterpart to our colour cosmetics concepts and a powerful stand alone vision for modern skincare, translating digital aesthetics into haptic, skin-focused sensations.
- Studio Static: The precise, mechanical side of the liminal space. Here, the raw energy of digital noise and the sleek lines of minimalism
translate into clean, crisp textures and digitally-enhanced simplicity for the skin. - Pixel Alchemy: The dream-like, nostalgic side of personal care. A fusion of glittery, illuminating effects and romantic, healing colours, where the escapism of the digital world becomes a visual reality.
Great personal care is about the perfect pairing of sight and touch. In our Liminalities presentation, we bring this connection
to life with soft-focus finishes, sparkling cleanses and skin illuminating emulsions.
To achieve this, we have selected three specific pigment families from the GEOTECH portfolio. These ranges are used to either
deliver a striking visual impact or upgrade the physical feel of the product:
- Midnight Black Bio
Midnight Black Bio 310 Water is a 100% bio based black dispersion that delivers intense colour for water-based formulas like eyeliners and mascaras. Its high absorbency offers a purifying effect in personal care products. It is easy to formulate with as it has a high solid content with very low viscosity, making it a perfect bio-sourced alternative to conventional D&C Black 2 dispersions. - Geopearl C Crystal Glittering Interference Pigments
Geopearl® C Crystal is a premium range of synthetic pearlescent pigments designed to match the unique luster of natural pearls. Built on a synthetic mica base coated with metal oxides, they deliver unsurpassed brightness and colour play through advanced light reflection and refraction. - Geosoft
Geosoft® is a range of spherical silica with a ball-bearing effect. The silica beads have been designed to help cosmetic formulators to achieve sensoriality when formulating cosmetic products. 100% natural origin and non-plastic, this range allows for microplastic-free formulations without compromising performance.
The following formulations demonstrate the functional capabilities of GEOTECH effect pigments in personal care. Divided into the mechanical precision of Studio Static and the dreamy reflections of Pixel Alchemy, these applications serve as inspiration for modern skincare formulations.
